A 2021 survey revealed that nearly one-third (32 percent) of consumers worldwide used online reviews and ratings regularly to help make purchase decisions. Indonesian, Indian, and Singaporean consumers were most likely to use online reviews and ratings to help with their purchase decisions, each with 43 percent of respondents reporting so.
Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country
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YouGov. (February 2, 2022). Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
YouGov. "Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country." Chart. February 2, 2022. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
YouGov. (2022). Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
YouGov. "Share of Consumers Who Regularly Use Online Reviews to Help with Homeware Purchase Decisions Worldwide in 2021, by Country." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/
YouGov, Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country Statista, https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/ (last visited May 15, 2024)
Share of consumers who regularly use online reviews to help with homeware purchase decisions worldwide in 2021, by country [Graph], YouGov, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1322099/online-reviews-use-household-products-shopping-by-country/