Loro Piana: brand recognition among consumers 2022, by age group
When asked if they recognized the Italian luxury brand Loro Piana, about half of global consumers across all ages said they heard of the brand. Brand recognition of Loro Piana was higher for those in the older age brackets. Around two-thirds of consumers aged over 65 have heard of the brand, whereas this rate was lower at 41 percent among those aged 18 to 24.