In 2022, nearly six in ten German shoppers opted for online back-to-school shopping as they could easily compare prices online. The second shopping driver was convenience, while 51 percent of surveyed respondents purchased school products online due to lower online prices.
Main reasons to shop back-to-school items online in Germany in 2022
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Other statistics that may interest you E-commerce in Ghana
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Payment systems
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Jumia Food and online food delivery
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Digital Turbine. (August 1, 2022). Main reasons to shop back-to-school items online in Germany in 2022 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/
Digital Turbine. "Main reasons to shop back-to-school items online in Germany in 2022." Chart. August 1, 2022. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/
Digital Turbine. (2022). Main reasons to shop back-to-school items online in Germany in 2022. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/
Digital Turbine. "Main Reasons to Shop Back-to-school Items Online in Germany in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/
Digital Turbine, Main reasons to shop back-to-school items online in Germany in 2022 Statista, https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/ (last visited June 12, 2024)
Main reasons to shop back-to-school items online in Germany in 2022 [Graph], Digital Turbine, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1332670/back-to-school-online-shopping-drivers-germany/