Consumer awareness of CBD in the U.S. 2021 & 2022

Published by Jan Conway, Nov 2, 2023
In a recent survey, consumers were asked about their awareness of cannabidiol (CBD) products. Eighty-one percent of respondents reported being aware of CBD products in 2022. Compared to 2021 survey results, there has been no change in consumer awareness.

Share of consumers aware of CBD in the U.S. in 2021 and 2022

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Release date

September 2022

Region

United States

Survey time period

March 1 to March 10, 2022

Number of respondents

1,500 respondents

Age group

21-65 years

Method of interview

Online survey

Supplementary notes

*2021 respondent base: 3,000
Original survey question: "Have you ever purchased CBD products?"
The source indicates that the sample methodology was a random stratified sample to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).

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