Leading types of impact of brands on social matters in Europe 2021
According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 28.22 percent of respondents who believed brands could have an impact on social issues said they felt brands could change opinions on said issues. This value was highest among French respondents and lowest among those in Spain. More than 27 percent of Spanish respondents, in turn, felt brands could give visibility to a cause, compared to 19.25 percent of German respondents.