Top actions brands should perform when tackling social matters in Europe 2021
According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 32.34 percent of respondents felt that when tackling social issues, brands should address all the social matters that they believe in. This value was highest among French respondents and lowest among those in the Netherlands. Conversely, 32.24 percent of Dutch respondents felt that brands should address social matters that are trending, compared to 19.39 percent of French respondents.