Brands who would end a partner collaboration due to differing values in Europe 2021
According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 59.25 percent of respondents said they would terminate a collaboration with a partner if they did not share the same values as their brand. The highest share of respondents stating they would do so was found in France, with 70.5 percent, while Germany's 50.5 percent represented the lowest share. Furthermore, 11 percent of German respondents said they had already ended a partner collaboration over differing values.