D2C ad spend in the U.S. 2021-2022, by platform

Published by
J. G. Navarro,
May 30, 2023
In the first quarter of 2022, Facebook made up 27 percent of the direct-to-consumer (D2C) advertising spending in the United States. A year earlier, its share stood at 34.9 percent. Google's share increased from 38.6 percent to 40.5 percent in the same period.

Distribution of direct-to-consumer (D2C) brands advertising spending in the United States from January 2021 to March 2022, by platform/medium

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Release date

April 2022

Region

United States

Survey time period

January 2021 to March 2021

Supplementary notes

* Offline spending is underreported for March 2022 as linear TV and direct mail reports expenditures with a delay.

Percentage points exceeding or missing to 100 percent are due to rounding.

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