Share of consumers placing value on brand image worldwide 2022, by country
During a global 2022 survey, 83 percent of respondents in Nigeria agreed that they were generally willing to spend extra for a brand with an image that appealed to them. This was highest the highest share recorded among the surveyed countries. Respondents from India and China followed, with 78 percent in each country placing value on brand image. On average, five out of 10 consumers globally reported they would pay more for a brand with an appealing image.