Main channels of new brand discovery in the Netherlands Q3 2023
According to the global survey conducted in the third quarter of 2023, 35.2 percent of internet users in the Netherlands reported discovering new brands via search engines. Roughly 35 percent of the respondents came upon new brands through ads on TV. Meanwhile, 29.6 percent of the users found new brands, products, and services through word-of-mouth recommendations from friends or family