Between December 2022 and March 2023, the effective cost-per-mille (eCPM) for in-app banner ads for iOS in the United States experienced a fluctuation, falling to 0.29 U.S. dollars in January 2023, only to increase to 0.32 U.S. dollars for the same value two months later, in March 2023.
Banner advertising effective cost-per-mille (eCPM) for iOS apps in the United States from December 2022 to March 2023 (in U.S. dollars)
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Appodeal. (April 12, 2023). Banner advertising effective cost-per-mille (eCPM) for iOS apps in the United States from December 2022 to March 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1394733/ecpm-banner-ads-ios-usa/
Appodeal. "Banner advertising effective cost-per-mille (eCPM) for iOS apps in the United States from December 2022 to March 2023 (in U.S. dollars)." Chart. April 12, 2023. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1394733/ecpm-banner-ads-ios-usa/
Appodeal. (2023). Banner advertising effective cost-per-mille (eCPM) for iOS apps in the United States from December 2022 to March 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1394733/ecpm-banner-ads-ios-usa/
Appodeal. "Banner Advertising Effective Cost-per-mille (Ecpm) for Ios Apps in The United States from December 2022 to March 2023 (in U.S. Dollars)." Statista, Statista Inc., 12 Apr 2023, https://www.statista.com/statistics/1394733/ecpm-banner-ads-ios-usa/
Appodeal, Banner advertising effective cost-per-mille (eCPM) for iOS apps in the United States from December 2022 to March 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1394733/ecpm-banner-ads-ios-usa/ (last visited May 15, 2024)
Banner advertising effective cost-per-mille (eCPM) for iOS apps in the United States from December 2022 to March 2023 (in U.S. dollars) [Graph], Appodeal, April 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394733/ecpm-banner-ads-ios-usa/