Based on a survey conducted in 2022, about 35 percent of the surveyed e-commerce enterprises in Vietnam said that consumers spent on average from five to ten minutes on their mobile web version or sales application. Around 20 percent of respondents claimed that the average retention time of their customers was more than 20 minutes on their e-commerce platforms.
Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2022
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Statistics
Vietnam E-commerce Association. (April 18, 2023). Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2022 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
Vietnam E-commerce Association. "Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2022." Chart. April 18, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
Vietnam E-commerce Association. (2023). Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2022. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
Vietnam E-commerce Association. "Average Retention Time of Consumers on E-commerce Mobile Websites or Applications in Vietnam in 2022." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/
Vietnam E-commerce Association, Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2022 Statista, https://www.statista.com/statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/ (last visited May 13, 2024)
Average retention time of consumers on e-commerce mobile websites or applications in Vietnam in 2022 [Graph], Vietnam E-commerce Association, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1395006/vietnam-average-retention-time-of-consumers-on-e-commerce-platforms/