#BookTok impact on backlist book title sales Canada 2019-2022
Between July 2019 and June 2022, among the 20 backlist book titles including in the source's investigation that were trending on #BookTok, those which were two to five years old before #BookTok began saw the biggest sales increase in that time period, at 1,698 percent. As #BookTok grows in popularity it will be interesting to see whether newer books, rather than those that were already in circulation before #BookTok, will see similar jumps in sales once they begin trending on the TikTok subcommunity.