Share of insurance premiums sold via bancassurance channel in Poland 2012-2023
Bancassurance was one of life insurers' most important distribution channels, accounting for over half of gross premiums sold in Poland in 2012. By 2023, bancassurance's share of life insurance had fallen nearly 16 percent. In contrast to the life insurance division, the percentage of bancassurance for non-life insurance remained at about the same level.