Most impactful social media ads Singapore 2023, by age group
Rakuten Insight in July 2023, 59 percent of respondents aged from 16 to 24 years in Singapore indicated that they found advertisements developed by reliable brands to be the most influential among social media advertisements. Meanwhile, six percent of the respondents from that age group did not find any type of social media ads impactful.
According to a survey on social media advertising conducted by