Frequency of online purchases of beauty products in Germany 2023
In Germany, consumers of beauty and health care products gave insights into how often they purchase the products online in 2023. The majority of consumers ordered via the internet on a monthly basis, with around 35 percent of respondents. According to the survey, just less than a third of respondents shop for beauty and health care items online once every two or three months, while only six percent do so on a weekly basis.