Opinions on the challenges facing influencer marketing in the GSA region 2023

Published by
Kasia Davies,
Sep 28, 2023
In 2023, around 49 percent of experts on influencer marketing in Germany, Switzerland and Austria said that one of the biggest challenges facing the industry was measuring the return on investment (ROI) of the campaign. 37 percent said the challenge was choosing the right influencer.

What do you see as the biggest challenge for influencer marketing in 2023?

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Source

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Release date

May 2023

Region

Austria, Germany, Switzerland

Survey time period

April 4 to 25, 2023

Number of respondents

106 influencer marketing experts in the GSA region

Supplementary notes

* Influencer marketing

GSA means Germany, Switzerland, Austria.

Multiple answers were possbile.

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