Survey on number of influencers used in each campaigns in the GSA region 2023

Published by
Kasia Davies,
Sep 28, 2023
In 2023, around 63 percent of companies in Germany, Austria, and Switzerland used between one and 10 influencers in marketing campaigns according to experts. Only three percent used more than 100.

How many influencers do you use on average per campaign?

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Source

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Release date

May 2023

Region

Austria, Germany, Switzerland

Survey time period

April 4 to 25, 2023

Number of respondents

119 influencer marketing experts in the GSA region

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Statistics on " Influencer marketing in Germany "

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Influencer accounts

6

Influencer marketing in companies

7

Popular influencers

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International overview

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