U.S. luxury car brand customer experience benchmarks

In 2023, most U.S. customers surveyed were satisfied with the quality of luxury car brands' mobile app. This benchmark had an ACSI^® score of 86 in 2023, compared to 82 in 2022. App reliability tied for first place with the overall mobile app quality.

American Customer Satisfaction Index scores for luxury car nameplate benchmarks in the United States from 2022 to 2023

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Release date

August 2023

More information

Region

United States

Survey time period

July 2022 to June 2023

Number of respondents

8,941 interviews

Supplementary notes

The American Customer Satisfaction Index (ACSI^®) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI^® is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares.

Mass-market nameplates include brands such as Lexus, Tesla, Cadillac, Audi, BMW, Mercedes-Benz, Acura, and others.

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