Instagram fashion, lifestyle, and beauty MIV worldwide 2023, by media type
In the first half of 2023, influencers accounted for 35 percent of the fashion, lifestyle, and beauty (FLB) Media Impact Value (MIV) on Instagram in the Americas. Brands' own media were responsible for 29 percent of the MIV. In Asia-Pacific, the shares stood at 29 percent and 14 percent, respectively.