Leading fashion, lifestyle, and beauty brands on Instagram 2023, by MIV
In the first half of 2023, Dior was the fashion, lifestyle, and beauty (FLB) brand with highest Media Impact Value (MIV) on Instagram, with more than 782 million U.S. dollars. Louis Vuitton ranked second, with nearly 55 million. Chanel rounded up the top three, with 515 million.