J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a global October 2023 survey among communications specialists, almost four out of five (or 79 percent) of respondents said they used engagement data such as comments, views, shares and likes, to measure the individual success of each influencer marketing campaign. Around 46 percent of interviewees mentioned product sales, while 44 turned to impressions as a metric for success rate.
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