Total of retail net sales in Pakistan 2013-2018
economic factors on the retail market
The total population of Pakistan is over 200 million and set to grow to 224 million by 2024. Over 60 percent of the Pakistani population is between the aged of 15 to 64 years, which is the prime age of consumer spending. At the same time, the inflation rate in Pakistan is currently at 4.15 percent, which is influencing its retail consumption. The average household income in Pakistan was just over 600 U.S. dollars per
consumer spending
The net trade in goods and services in Pakistan is in deficit of about 35 billion U.S. dollars or 2017. The retail market volume growth for groceries, beverages and tobacco in Pakistan is predicted to grow by 0.9 percent between 2017 and 2018.