U.S. hotels advertising expenditure 2011-2015, by platform
The graph shows hotel industry advertising spending in the United States from 2011 to 2013 as well as a forecast until 2015, broken down by platform. The source expects that by the end of 2014, U.S. based hotels will have spent 991 million U.S. dollars on both online and offline advertising. In 2015 online ad expenditure in the industry is expected to surpass offline and reach nearly 1.1 billion.