Name-brand vs. store brand: U.S. consumers' preferences of frozen meats/seafood 2014
This statistic depicts the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store-brand frozen meats and seafood. The survey revealed that 41 percent of respondents favor name-brand frozen meats and seafood.