Dollar sales of the leading hard/soft tortillas/taco kit brands in the U.S. 2023

Published by
Nils-Gerrit Wunsch,
Apr 29, 2024

In 2022/2023, for the 52 weeks ending on March the third, General Mills' brand 'Old El Paso', generated 448 million U.S. dollars in sales. This made the brand the third ranked brand in the market. Mission is the leading brand on the market.

Sales of the leading hard/soft tortillas/taco kit brands of the United States in 2022/2023 (in million U.S. dollars)

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Release date

June 2023

Region

United States

Survey time period

52 weeks ending March 26, 2023

Supplementary notes

"Data covers supermarkets, drugstores, mass market retailers, gas/c-stores, military commissaries and select club & dollar retail chains for the 52 weeks ending March 3, 2023.
Numbers have been rounded to provide a better understanding of the statistic."

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