Total spend on online performance marketing exceeded 1.5 billion British pounds in 2016.
This statistic displays the value of sales generated via online performance marketing, including affiliate marketing and lead generation activities, in the United Kingdom from 2012 to 2016. In 2016, 19.4 billion British pounds were generated in sales thanks to online performance marketing. Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)
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IAB UK. (April 10, 2017). Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. "Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)." Chart. April 10, 2017. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. (2017). Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP). Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. "Value of Sales Generated by Online Performance Marketing in The United Kingdom (Uk) from 2012 to 2016* (in Billion Gbp)." Statista, Statista Inc., 10 Apr 2017, https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK, Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) Statista, https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/ (last visited May 11, 2024)
Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) [Graph], IAB UK, April 10, 2017. [Online]. Available: https://www.statista.com/statistics/459944/online-performance-marketing-sales-generated-uk/