Willingness to share purchase history for improved shopping experience in the UK 2015
This statistic displays the consumers' willingness to share their purchase history with retailers in exchange for a improved personalized shopping experience in the United Kingdom (UK) in 2015. During the survey period, it was found that three percent of respondents strongly agreed with the following statement: "I value a more personalized shopping experience and am willing to share my purchase history data across all devices to help retailers achieve this."