U.S. retail car registrations by brand - Hispanic consumers 2014
This graph shows U.S. Hispanic consumers' retail registrations in 2014, with a breakdown by major brand. In 2014, Nissan's share of the Hispanic market reached 12.3 percent. Retail sales to Hispanic customers increased by 15 percent from 2013 to 2014, compared to an average 5.9 percent sales increase across all ethnic segments.