Reasons for not pursuing search engine advertising according to SMEs in the U.S. 2016
This statistic shows the reasons why small to medium sized enterprise owners (SME) in the United States do not consider using search engine advertising as of November 2016. During the Statista survey conducted in November 2016, 38 percent of responding SME owners said that search engine advertising was not worth considering for them because it is was irrelevant for their industry.