The graph shows a distribution of marketing technology budgets in North America and United Kingdom in 2016, by segment. Based on results of a survey carried out in October 2016 among 377 marketers at companies with more than $250 million of annual revenue, it was found that 20 percent of MarTech budgets were spent on marketing software as a service in 2016.
Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Investments in martech categories in the U.S. 2021
- Premium Statistic Number of marketing technologies used in U.S. companies 2017
- Premium Statistic Marketing budgets' share in North America & Europe 2017-2023, by segment
- Premium Statistic Marketing technology industry size in the U.S. UK, and worldwide 2021
- Premium Statistic Coronavirus impact on marketing budgets in Finland 2020
- Premium Statistic Marketing analytics usage in the U.S. 2012-2020
- Premium Statistic Budget anticipation of marketing managers in Sweden 2019
- Premium Statistic Marketing budget share spent on martech in North America 2017-2019, by type
- Premium Statistic Marketing technology budget change expectation worldwide in 2020
- Premium Statistic Obstacles to marketing analytics usage in the U.S. 2018
About the region
10
- Premium Statistic Most sought-after skillsets in content marketing in Canada 2020
- Premium Statistic Pre and post COVID-19 digital transformation spending in Canada 2020
- Premium Statistic Canadian digital transformation technology spending 2017-2020
- Basic Statistic Canada: digital technology adoption rates 2016, by platform
- Premium Statistic Problems of poor data quality for enterprises in North America 2015
- Premium Statistic Machine learning use cases (in place or planned) in North American enterprises 2015
- Premium Statistic Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Basic Statistic Canada: print and online flyer exposure 2013-2014, by flyer type
- Basic Statistic Canada: flyer media usage 2014, by region
- Premium Statistic Canada: coupon usage 2013-2014, by region
Selected statistics
2
Other regions
10
- Premium Statistic B2B planned spending changes on martech in the U.S. 2021
- Premium Statistic Swedish companies with most effective digital marketing 2020
- Premium Statistic Delivering business applications on the cloud: barriers in U.S. and Germany 2018
- Premium Statistic Teradata: worldwide revenue 2010-2022, by segment
- Premium Statistic Usage of artificial intelligence (AI) by companies in the Netherlands 2018
- Basic Statistic Share of companies that have used social media in Denmark 2017
- Premium Statistic Share of analytics firms that find domain knowledge important in India 2016
- Premium Statistic Latin America: leading inbound marketing priorities 2018
- Premium Statistic Distribution of the content marketing budget in Belgium 2018, by activity
- Premium Statistic Intention to increase the amount invested in digital in France 2018
Related statistics
10
- Premium Statistic Industries with most effective digital marketing in Sweden 2020
- Premium Statistic Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Effects of phasing out third-party cookies on data marketing in North America 2022
- Premium Statistic Distribution of marketing spending in Sweden 2019, by channel
- Premium Statistic Distribution of marketing spending in Sweden 2019, by channel and revenue
- Basic Statistic Survey on impact of social media on companies in Denmark 2017
- Premium Statistic Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
Further related statistics
10
- Change in B2C content marketing budgets North America 2020
- NortonLifeLock: net revenue 2012-2023, by region
- Revenue of Salesforce.com broken down 2009-2023, by segment
- Pfizer's ad spending 2006-2023
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Symantec: net revenue 2013-2017, by segment
- Operational concerns for nonprofit organizations in the United States 2012
Further Content: You might find this interesting as well
Statistics
- Change in B2C content marketing budgets North America 2020
- NortonLifeLock: net revenue 2012-2023, by region
- Revenue of Salesforce.com broken down 2009-2023, by segment
- Pfizer's ad spending 2006-2023
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Symantec: net revenue 2013-2017, by segment
- Operational concerns for nonprofit organizations in the United States 2012
Chief Martec. (November 15, 2016). Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/660985/marketing-technology-budget/
Chief Martec. "Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target." Chart. November 15, 2016. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/660985/marketing-technology-budget/
Chief Martec. (2016). Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/660985/marketing-technology-budget/
Chief Martec. "Distribution of Marketing Technology Budgets in North America and United Kingdom in 2016, by Target." Statista, Statista Inc., 15 Nov 2016, https://www.statista.com/statistics/660985/marketing-technology-budget/
Chief Martec, Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target Statista, https://www.statista.com/statistics/660985/marketing-technology-budget/ (last visited May 06, 2024)
Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target [Graph], Chief Martec, November 15, 2016. [Online]. Available: https://www.statista.com/statistics/660985/marketing-technology-budget/