Online users search online differently according to their age. A 2016 survey conducted in Italy showed that 32 percent of users looked for information related to products or companies, while only ten percent of users aged between 18 and 24 years did the same.
Share of internet activity of users in 2016 in Italy, by age group & activity
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Istituto Ixè. (January 19, 2017). Share of internet activity of users in 2016 in Italy, by age group & activity [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/661469/internet-activities-by-age-group-and-activity-in-italy/
Istituto Ixè. "Share of internet activity of users in 2016 in Italy, by age group & activity ." Chart. January 19, 2017. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/661469/internet-activities-by-age-group-and-activity-in-italy/
Istituto Ixè. (2017). Share of internet activity of users in 2016 in Italy, by age group & activity . Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/661469/internet-activities-by-age-group-and-activity-in-italy/
Istituto Ixè. "Share of Internet Activity of Users in 2016 in Italy, by Age Group & Activity ." Statista, Statista Inc., 19 Jan 2017, https://www.statista.com/statistics/661469/internet-activities-by-age-group-and-activity-in-italy/
Istituto Ixè, Share of internet activity of users in 2016 in Italy, by age group & activity Statista, https://www.statista.com/statistics/661469/internet-activities-by-age-group-and-activity-in-italy/ (last visited May 15, 2024)
Share of internet activity of users in 2016 in Italy, by age group & activity [Graph], Istituto Ixè, January 19, 2017. [Online]. Available: https://www.statista.com/statistics/661469/internet-activities-by-age-group-and-activity-in-italy/