This statistic shows the results of a survey on the influence that brand language has on consumer trust in the United Kingdom (UK) in 2016. The survey found that 67 percent of UK consumers stated that the phrase 'tried and tested' was most likely to make them think of a brand as the best, whereas only five percent of respondents chose the brand descriptor 'trendy' as an indicator for brand excellence.
What phrase is most likely to make you think of a brand as the best?*
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Marketing Week. (January 24, 2017). What phrase is most likely to make you think of a brand as the best?* [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/678008/brand-language-consumer-trust-united-kingdom-uk/
Marketing Week. "What phrase is most likely to make you think of a brand as the best?*." Chart. January 24, 2017. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/678008/brand-language-consumer-trust-united-kingdom-uk/
Marketing Week. (2017). What phrase is most likely to make you think of a brand as the best?*. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/678008/brand-language-consumer-trust-united-kingdom-uk/
Marketing Week. "What Phrase Is Most Likely to Make You Think of a Brand as The Best?*." Statista, Statista Inc., 24 Jan 2017, https://www.statista.com/statistics/678008/brand-language-consumer-trust-united-kingdom-uk/
Marketing Week, What phrase is most likely to make you think of a brand as the best?* Statista, https://www.statista.com/statistics/678008/brand-language-consumer-trust-united-kingdom-uk/ (last visited May 04, 2024)
What phrase is most likely to make you think of a brand as the best?* [Graph], Marketing Week, January 24, 2017. [Online]. Available: https://www.statista.com/statistics/678008/brand-language-consumer-trust-united-kingdom-uk/