Shampoo purchasing: Women's loyalty to products in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same shampoo product in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid to higher-range level of product loyalty, whereas only six percent of the respondents say they always tend to acquire different shampoo products.