Reasons why consumers purchased from foreign online shops in Sweden 2018
This statistic shows the reasons why consumers purchased from foreign online shops in Sweden in the 1st quarter of 2018. According to the survey, the majority, or 62 percent, chose to shop from foreign online shops due to lower prices, and 51 percent did so because they could not find the products on a Swedish website. 29 percent of the respondents named a larger selection as their reason.