Internet users feelings about company use of data & personalization worldwide 2018
This statistic presents the percentage of how internet users worldwide feel about companies using data and personalization as of April 2018. According to the findings, 63 percent of those aged from 19 to 37 years stated that they understood how companies use their data, and an additional 64 percent of them responded with being comfortable in companies applying relevant information about them in exchange for more personalized engagement.