E-commerce purchase channels of household items in the Netherlands 2018-2019
number of online orders or purchases, for example, reached approximately 260 million in 2019.
In February 2019, about 40 percent of Dutch online shoppers indicated they would purchase household items at an online marketplace like Bol.com or Amazon. This is a slight increase from 2018, but not a drastic change unlike other product categories. E-commerce has become more and more popular in the Netherlands in recent years. The