Ranking of cross-border online retailers based on revenue in the Netherlands 2017
Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching 1.22 billion euros and 844 million euros respectively in 2017.