Casaleggio Associati revelead that 30 percent of the responding companies adopted measures to improve their brand reputation and positioning. Investing in technological innovation and digitalization was also a main focus for Italian e-commerce companies involved in business expansion. By contrast, only 13 percent of firms focused on distribution and international presence.
After surveying Italian E-commerce companies on their strategy to increase business value in 2019, Measures adopted by Italian e-commerce firms to increase business value in 2019
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Casaleggio Associati. (April 16, 2019). Measures adopted by Italian e-commerce firms to increase business value in 2019 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/995998/measures-to-increase-business-value-among-e-commerce-firms-by-strategy-in-italy/
Casaleggio Associati. "Measures adopted by Italian e-commerce firms to increase business value in 2019." Chart. April 16, 2019. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/995998/measures-to-increase-business-value-among-e-commerce-firms-by-strategy-in-italy/
Casaleggio Associati. (2019). Measures adopted by Italian e-commerce firms to increase business value in 2019. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/995998/measures-to-increase-business-value-among-e-commerce-firms-by-strategy-in-italy/
Casaleggio Associati. "Measures Adopted by Italian E-commerce Firms to Increase Business Value in 2019." Statista, Statista Inc., 16 Apr 2019, https://www.statista.com/statistics/995998/measures-to-increase-business-value-among-e-commerce-firms-by-strategy-in-italy/
Casaleggio Associati, Measures adopted by Italian e-commerce firms to increase business value in 2019 Statista, https://www.statista.com/statistics/995998/measures-to-increase-business-value-among-e-commerce-firms-by-strategy-in-italy/ (last visited May 15, 2024)
Measures adopted by Italian e-commerce firms to increase business value in 2019 [Graph], Casaleggio Associati, April 16, 2019. [Online]. Available: https://www.statista.com/statistics/995998/measures-to-increase-business-value-among-e-commerce-firms-by-strategy-in-italy/