largest markets in 2019; the UK ranked fourth, preceded by Japan.
In 2020, the United States was expected to the largest programmatic video advertising market worldwide, with an ad spend of 14 billion U.S. dollars, followed by China with 5.5 billion and the United Kingdom with 2.6 billion. When total advertising spending is considered, the same two - the U.S. and China - were the Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars)
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Other statistics that may interest you Online video advertising in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Video advertising
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- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Online video ad expenditure Japan 2022-2027, by type
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Expenses on online video advertising in Japan 2023, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2023, by transaction method
Internet usage
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- Premium Statistic Average internet usage time per weekday Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekday Japan FY 2022, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2022, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
Video consumption
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- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2023, by type
- Premium Statistic Leading free video streaming and video sharing services Japan 2023
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
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- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
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- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
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Statistics
IAB (U.S.). (August 15, 2020). Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). "Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars)." Chart. August 15, 2020. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). (2020). Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). "Countries with Highest Programmatic Video Advertising Spending Worldwide in 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.), Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/ (last visited June 11, 2024)
Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) [Graph], IAB (U.S.), August 15, 2020. [Online]. Available: https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/