Energy drinks market in the UK - statistics & facts

The UK was among the top ten energy drinks markets, based on revenue figures. In fact, the British energy drinks market generated nearly four billion U.S. dollars that year. By comparison: the U.S. led the ranking with a market revenue of almost 97 billion dollars. Looking at the non-alcoholic beverages market of the United Kingdom in total, energy drinks had a market share of almost seven percent.
Energy drinks are beverages that contain a high level of stimulating ingredients, usually caffeine, as well as sugar and often nutritional supplements such as vitamins or carnitine. They are promoted as a product that can increase mental alertness and physical performance. Some energy drinks are marketed as beverages and others as dietary supplements.

Retail sales

In 2022, the British market for energy and sports drinks generated a revenue of around three billion British pounds, which corresponded to per capita sales of almost 47 pounds. The revenue of the market was forecast to increase between 2023 and 2027 by 0.33 billion British pounds. At the same time, the price per unit of energy drinks is also expected to rise. While in 2022 this amounted to almost four British pounds, the price per unit will be 4.4 British pounds in 2027.

Which brand is the most famous?

The Austrian company Red Bull was the best-known energy drink in the UK, with a brand awareness of 93 percent in 2022. The U.S. company Monster and the British brand Lucozade Energy, which is manufactured and marketed by the Japanese company Suntory, came in second and third place, both known among approximately 90 percent of internet users. When examining Red Bull’s brand profile in the United Kingdom, the following results can be seen: it is not not just Red Bull's brand awareness that is high. Considering popularity, usage share, brand loyalty and buzz around the brand, Red Bull consistently reaches around 50 percent.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by M. Ridder, Dec 19, 2023

Key insights

Revenue of the energy & sports drinks industry worldwide
171bn USD
Per-capita volume sales in the energy drinks market in the UK
12l
Most common form of packaging of energy and sports drinks in the UK
Metal cans
Get more insights

Editor’s Picks Current statistics on this topic

Consumption of sports and energy drinks in the United Kingdom from 2013 to 2022 (in million liters)

Non-alcoholic Beverages

Soft drinks: Sports and energy drink consumption in the United Kingdom 2013-2022

Leading energy drinks ranked by brand awareness in the United Kingdom in 2023

Non-alcoholic Beverages

Most well-known energy drinks in the UK 2023

Volume of sports and energy drinks consumed in the United Kingdom (UK) from 2013 to 2022 (in million liters)

Non-alcoholic Beverages

Soft drinks: Sports drinks consumption volume in the United Kingdom (UK) 2013-2022

Related topics

Non-alcoholic beverages

3

Soft drinks

2

Energy and sports drinks

3

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Overview

6

Overview

Brand awareness

6

Brand awareness

Retail sales

5

Retail sales

Consumption

6

Consumption

Further reportsGet the best reports to understand your industry

Non-alcoholic beverages in the United States
Non-alcoholic beverages in the United States
Non-alcoholic beverages worldwide
Non-alcoholic beverages worldwide
Energy drinks market in the U.S.
Energy drinks market in the U.S.
Soft drinks and non-alcoholic beverages in the UK
Soft drinks and non-alcoholic beverages in the UK
Monster Beverage
Monster Beverage
Energy drinks market worldwide
Energy drinks market worldwide

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