How much are Americans willing to spend on wellness?
The revenue of the spa industry in the United States exceeded 20 billion U.S. dollars for the first time in 2022. This was despite the fact that the number of spa visits in the U.S. was almost 10 million lower in 2022 than in 2019. While on their visits, many guests try to make the most of their spa experience by indulging in the wide range of treatments and services on offer. Some of the most common services offered by spas include massage services and facials. With these treatments often costing upwards of 100 U.S. dollars, it is no wonder that the spa industry is booming.The rise in popularity of at-home wellness
While many go to spas and massage parlors to get their wellness kick, others prefer to make their own homes an oasis of calm. Some of the most popular wellness product categories in 2023 included scented candles, fragrances, and supplements. Despite all these products being available online at the click of a button, seeing the product in store remained the most important source of influence when purchasing health and wellness products. However, for those more technologically minded users who want their health data at their fingertips, wearable fitness and wellness technologies provide access to everything from heart rate tracking to breathing exercises and blood oxygen levels. As with all new technologies, the use of fitness and wellness wearables is higher among the younger generations. However, with one quarter of adults aged 65 or older also using wearable devices, it is clear that more and more Americans want to keep a close eye on their health and wellness.
