Julia Faria
Research lead covering advertising and marketing
Detailed statistics
Latin America: ad spend country share 2020
Detailed statistics
Ad spend in Mexico 2021-2024
Detailed statistics
Mexico: advertising spending 2021, by medium
Ad media owners' revenue worldwide from 2018-2028
Advertising media owners' revenue worldwide from 2018 to 2028 (in billion U.S. dollars)
Advertising spending in the world's largest ad markets 2024
Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars)
Latin America: advertising spending 2010-2024
Advertising spending in Latin America from 2010 to 2024 (in billion U.S. dollars)
Latin America: advertising spending 2022 & 2024, by medium
Advertising spending in Latin America in 2022 and 2024, by medium (in million U.S. dollars)
Advertising spending in selected countries in Latin America & the Caribbean 2017-2028
Advertising spending in selected countries in Latin America and the Caribbean from 2017 to 2028 (in million U.S. dollars)
Change in ad spending in selected countries in Latin America 2024
Change in advertising spending in selected countries in Latin America in 2024
Ad spend in Mexico 2021-2024
Advertising spending in Mexico from 2021 to 2024 (in billion Mexican pesos)
Digital vs traditional ad spend in Mexico 2022
Distribution of advertising spending in Mexico in 2022, by platform
Mexico: No. of ad services establishments 2016-2021
Number of advertising services (NAICS/SCIAN 5418) establishments in Mexico from 2016 to 2021
Mexico: salary in marketing, advertising & media 2023, by position
Average salary in the marketing, advertising and media management sector in Mexico as of May 2023, by selected position (in Mexican pesos)
Mexico: leading advertising agencies 2022
Leading advertising agencies in Mexico in 2022 (index score)
Mexico: government ad spend 2015-2022
Advertising spending of the federal government in Mexico from 2015 to 2022 (in billion Mexican pesos)
Mexico: advertising spending 2021, by medium
Advertising expenditure in Mexico in 2021, by medium (in million Mexican pesos)
Mexico: TV advertising spending 2017-2021, by type
TV advertising expenditure in Mexico from 2017 to 2021, by type (in billion Mexican pesos)
Radio ad spend in Mexico 2017-2021
Radio advertising spending in Mexico from 2017 to 2021 (in billion Mexican pesos)
Newspaper ad spend in Mexico 2017-2021
Newspaper advertising expenditure in Mexico from 2017 to 2021 (in billion Mexican pesos)
Mexico: magazine ad spend 2017-2021
Magazine advertising expenditure in Mexico from 2017 to 2021 (in million U.S. dollars)
OOH ad spend in Mexico 2017-2021
Out-of-home (OOH) advertising spending in Mexico from 2017 to 2021 (in billion Mexican pesos)
Mexico: digital advertising spending 2014-2021
Digital advertising expenditure in Mexico from 2014 to 2021 (in billion Mexican pesos)
Mexico: digital ad spend growth 2022, by format
Change in digital advertising spending in Mexico in 2022, by format
Digital video ad spend in Mexico 2016-2021
Digital video advertising spending in Mexico from 2016 to 2021 (in million U.S. dollars)
Mexico: digital ad spend 2023, by industry
Leading industries in Mexico in February 2023, by estimated digital ad spend share
GoogleAds CPC in Latin America & the Caribbean 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Latin America and the Caribbean in May 2023 (in U.S. dollars)
Mexico: mobile ad spend 2019-2024
Mobile internet advertising spending in Mexico from 2019 to 2024 (in billion U.S. dollars)
Expected changes in advertising budgets among companies in Mexico 2023
Expected quarterly changes to advertising budgets among companies in Mexico in 2023, compared to the previous year
Changes in ad spend according to advertisers in Mexico 2023, by platform
Expected change in advertising spending among companies in Mexico in 2023, by platform
Factors impacting advertising investments of companies in Mexico 2023
Events impacting advertising spending decisions among companies in Mexico in 2023
Metrics used to measure the impact of marketing spending in Mexico 2023
Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2023
Main problems faced by advertisers in digital marketing campaigns in Mexico 2023
Main issues faced by advertisers in digital marketing campaigns in Mexico in 2023
Non-digital advertising touchpoints in Mexico 2023
Non-digital advertising touchpoints in Mexico as of December 2023
Digital advertising touchpoints in Mexico 2023
Digital advertising touchpoints in Mexico as of December 2023
Gen Z attitudes to online advertising in Mexico in 2023
Attitudes to online advertising by Gen Z in Mexico in 2023
Acceptability of entertaining ads among consumers in Latin America 2022
Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022
Share of viewers willing to watch CTV ads to get free content in Latin America 2022
Percentage of viewers preferring to watch commercials on connected TV (CTV) in exchange for free content in selected countries in Latin America as of October 2022
Mexico: online ad response rate 2022
Share of internet users clicking on online ads they saw in Mexico in 2021 and 2022
Mexico: online ad effectiveness rate 2022
Share of internet users who have bought a product or a service online after seeing an online ad in Mexico as of April 2022
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