Market Insights Digital Digital Media Video-on-Demand

Free ad-supported streaming TV (FAST) - Worldwide

Worldwide

The Free ad-supported streaming TV (FAST) market) market is anticipated to achieve a revenue of US$9.06bn in 2024.
This revenue is projected to experience a compound annual growth rate (CAGR 2024-2027) of 9.30%.
As a result, the market volume is expected to reach US$11.83bn by 2027.
When compared globally, in the United States is predicted to generate the highest revenue in 2024, amounting to US$7,752.00m.
The average revenue per user (ARPU) in the Free ad-supported streaming TV (FAST) market) market is projected to be US$9.01 in 2024.
By 2027, the number of users in this market is expected to reach 1.1bn users.
The user penetration rate is estimated to be 13.0% in 2024 and is anticipated to increase to 13.8% by 2027.
As an AI language model, I can provide you with country-specific statements about current trends in the Free ad-supported streaming TV (FAST) market. However, I need you to specify the country you are interested in so that I can tailor the statement accordingly.

Key regions: United Kingdom, South Korea, Asia, United States, India

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Currency

Analyst Opinion

The free ad-supported streaming TV market is currently experiencing significant growth, as more viewers look for cost-effective alternatives to traditional cable TV. To keep up with demand, many services are expanding their content offerings, including original programming and live sports. Additionally, the use of targeted advertising is becoming more sophisticated, with services leveraging data and analytics to deliver personalized ad experiences to viewers. As a result, the free ad-supported streaming TV market is expected to continue to grow and evolve in the coming years.

The free ad-supported streaming TV market is being driven by a number of key factors. First, the rise of connected devices like smart TVs, streaming boxes, and mobile devices has made it easier for viewers to access free streaming content. Additionally, the availability of high-quality content from established networks and studios has made free streaming services more appealing to viewers. Furthermore, advancements in ad targeting and personalization have made it easier for advertisers to reach specific audiences, driving increased investment in the free ad-supported streaming TV market. Finally, the growing trend of "cord-cutting" - or canceling traditional cable TV subscriptions - is expected to continue, further fueling growth in the free ad-supported streaming TV market.

The free ad-supported streaming TV market is expected to continue its growth trajectory in the coming years, growing at a CAGR of 9.10% until 2027.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats from services that offer free content supported with advertisements.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.