This chart shows what proportion of males and females in Great Britain in 2019 saw a digital screen at least once in a week. Digital screens saw a similar level of reach from both genders, with reach among the female population being just one percent higher than among the male population. Digital screens are a form of digital out-of-home (DOOH) advertising.
Digital out-of-home (DOOH) reach* in Great Britain in 2019, by gender
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Route Research. (September 1, 2019). Digital out-of-home (DOOH) reach* in Great Britain in 2019, by gender [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1049949/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital out-of-home (DOOH) reach* in Great Britain in 2019, by gender." Chart. September 1, 2019. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1049949/digital-out-of-home-dooh-reach-great-britain/
Route Research. (2019). Digital out-of-home (DOOH) reach* in Great Britain in 2019, by gender. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1049949/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital Out-of-home (Dooh) Reach* in Great Britain in 2019, by Gender." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1049949/digital-out-of-home-dooh-reach-great-britain/
Route Research, Digital out-of-home (DOOH) reach* in Great Britain in 2019, by gender Statista, https://www.statista.com/statistics/1049949/digital-out-of-home-dooh-reach-great-britain/ (last visited May 09, 2024)
Digital out-of-home (DOOH) reach* in Great Britain in 2019, by gender [Graph], Route Research, September 1, 2019. [Online]. Available: https://www.statista.com/statistics/1049949/digital-out-of-home-dooh-reach-great-britain/