Most popular radio stations in Hungary 2023, by daily reach
In the second quarter of 2023, Retró Rádió was the most popular radio station in Hungary with over 1.8 million daily listeners. Rádió 1 followed in the ranking with more than 1.4 million listeners a day, while Kossuth Rádió ranked third, reaching over one million daily listeners.
Daily radio listeners
In 2023, the daily number of radio listeners reached over 5.5 million in Hungary. This figure fluctuated minimally over the years, and the number of people listening to the radio stayed between 5.1 and 5.8 million. This means, that over half the Hungarian population listens to the radio regularly.
Radio industry revenue
The Hungarian traditional radio industry’s revenue amounted to over 65 million U.S. dollars in 2022 and is expected to follow an increasing trend in the future, reaching nearly 85 million U.S. dollars by 2027. This is a rather unique phenomenon in the region, with no other CEE country expecting such strong growth. By comparison, Poland’s radio industry revenue is forecast to gradually decrease over the next years.