Australia: monthly industry turnover share in online sales 2024 | Statista

The proportion of online sales on all retailing in Australia was around 10.5 percent in March 2024. The proportion of online sales for food retailing rose from 5.7 percent in March 2023 to 6.1 percent in March 2024. To date, the highest proportion of online sales for non-food retailing was recorded in September 2021 at 25.5 percent.

Proportion of sales turnover generated though online channels in Australia from March 2021 to March 2024, by food and non-food segment

Characteristic	Food	Non food	Total
Mar-24	6.1%	16.6%	10.5%
Feb-24	6.2%	16.7%	10.7%
Jan-24	5.8%	16.6%	10.6%
Dec-23	5.7%	15.7%	10.6%
Nov-23	6.4%	19.4%	12.7%
Oct-23	6.1%	16.6%	10.8%
Sep-23	6%	16.1%	10.5%
Aug-23	6%	16.5%	10.6%
Jul-23	5.9%	16.4%	10.5%
Jun-23	5.9%	17%	11%
May-23	5.7%	17.2%	10.9%
Apr-23	5.3%	16.1%	10%
Mar-23	5.7%	16.6%	10.5%
Feb-23	5.4%	16.9%	10.4%
Jan-23	5.2%	16.7%	10.3%
Dec-22	5.2%	15.7%	10.4%
Nov-22	5.8%	19.4%	12.6%
Oct-22	5.6%	16.7%	10.7%
Sep-22	5.7%	16.1%	10.5%
Aug-22	5.8%	16.4%	10.7%
Jul-22	5.8%	16.2%	10.6%
Jun-22	5.6%	16.3%	10.7%
May-22	5.6%	16.1%	10.5%
Apr-22	5.5%	15.4%	10%
Mar-22	5.9%	16.7%	10.9%
Feb-22	5.7%	16.1%	10.4%
Jan-22	5.8%	17.5%	11.1%
Dec-21	5.4%	15.4%	10.5%
Nov-21	5.9%	18.7%	12.5%
Oct-21	6.4%	21.2%	13.2%
Sep-21	7.2%	25.5%	15.3%
Aug-21	7.4%	25.1%	15%
Jul-21	6.4%	20.4%	12.6%
Jun-21	5.4%	16.3%	10.5%
May-21	4.9%	14.2%	9.1%
Apr-21	5.1%	14%	9.2%
Mar-21	5.6%	14.1%	9.4%

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Release date

April 2024

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Region

Australia

Survey time period

March 2020 to March 2024

Supplementary notes

Original numbers indicate that the numbers have not been adjusted to the trend and seasonality.

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