Share of organic and paid gaming app downloads in Australia 2021, by genre

Published by
Christopher Hughes,
Apr 2, 2022
In July 2021, mobile gaming party apps had the highest rate of organic downloads in Australia, with 93.5 percent of downloads from users in the country not being attributed to ads or paid search recommendations. By comparison, casino games saw 19.6 percent of their downloads coming from paid search, as well as 11.2 percent of downloads attributed to paid ads. As of the second quarter of 2021, mobile gaming apps were the most downloaded mobile app category for users in Australia.

Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre

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Release date

December 2021

Region

Australia

Survey time period

July 2021

Special properties

iOS and Google Play combined

Supplementary notes

According to the source: "average of top 100 games per genre"

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Statistics on " Video gaming in Australia "

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Global overview

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National overview

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Digital vs physical markets

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