First-party data use purposes in advertising companies in Ukraine 2021, by type

Published by Statista Research Department, Mar 6, 2023
In 2021, more than one half of advertising agencies in Ukraine used first-party data to achieve their performance goals. Furthermore, over 70 percent of demand-side platforms (DSP) reported using the data collected directly from their audience for both performance purposes as well as extensive advertising campaigns.

For which purposes do you use first-party data in your advertising campaigns?

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Source

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Release date

December 2021

Region

Ukraine

Survey time period

2021

Number of respondents

43 respondents

Special properties

Advertising market players

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Для яких цілей Ви використовуєте 1st party data в своїх рекламних кампаніях?"

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