Issues cookie replacement solutions are supposed to solve worldwide 2023

Published by Statista Research Department, May 13, 2024
During a global 2023 survey, 28 percent of responding professionals from among brands, agencies, publishers, technology and data platforms said they expected third-party cookie replacement solutions to solve targeting and retargeting problems. Second most popular use case that the respondents envisaged was data onboarding.

Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2023

Region

Worldwide

Survey time period

July and August 2023

Number of respondents

197 respondents

Special properties

among brands, agencies, publishers, technology and data platforms

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Third-party cookie deprecation "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Third-party cookie deprecation

Overview

4

Solutions

4

Impact

6

Spotlight: United Kingdom

6

Spotlight: United States

8

Further Content: You might find this interesting as well

Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu